// about SimilarWeb
SimilarWeb is a digital intelligence platform that estimates website and app traffic, audience demographics, and engagement metrics for any domain — including your competitors'. Its AI models analyse traffic sources, keyword rankings, and referral networks to give marketers a clear picture of where a competitor's audience comes from and how to attract them. Analysts at over 4,500 enterprise customers use SimilarWeb for benchmarking and M&A due diligence.